Evaluative Research and Sponsor Influence

Explains what evaluative research is and discusses the problem of sponsor influence often seen in this type of research.

This paper describes what evaluative research is and how it differs from traditional research. The paper points out that evaluative research is usually funded by one sponsor and that this type of sponsorship can lead to a bias in the research findings.
“Evaluative research is conducted in more or less the same manner as traditional research however it can be distinguished from other social researches on the basis of the fact that evaluative research is usually carried out mainly to evaluate or assess the effectiveness of a certain program or product.”

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