Summarizes Starbuck’s marketing approach and the reasons for its success.
A look at how similar products are marketed in different locations around the globe.
Presentation of a managerial model for understanding the positive and negative aspects of corporate sponsorship in the sports arena.
An analysis of the effect of marketing and branding on consumer behavior.
An examination of the evolution of marketing in the pharmaceutical industry.
Argues that market-driven forms of art, such as television, have a negative effect on society.
Uses John Kingdon’s model of public policy to trace the history of labeling the dangers of smoking on cigarette boxes.
This paper examines the integration of psychologist Abraham Maslow’s Hierarchy of Needs as evident in advertisements from the 1950’s.
Examining the positive and negative effects of advertising practiced on the Internet.
Investigates the soft drink industry from it’s inception to present day.