This paper reviews the literature looking at techniques & effects of advertising alcoholic beverages. Examines social, medical, psychological, regulatory, consumer and lifestyle aspects.
A look at the importance of marketing ethics in the business world.
Explores the advertising industry’s approach to advertising in the 60s when it used the counterculture atmosphere to promote consumerism.
Study of the importance and methods of evaluating the effectiveness of public relations.
Examines the advertising industry’s use of beautiful women to sell products and the way in which ads are designed to sell, not only products, but values to society.
This paper discusses the psychological effects of advertising: Subconscious and subliminal aims, methods of commercial campaigns, manipulation of daydreams, hidden yearnings, guilt complexes and irrational emotional blockages to sell products.
An appraisal of this pizza chain’s advertising strategy.
A look at the different approaches to marketing in countries across the globe.
A review of the “Milk Got, Hmmm?” advertisement for milk.
Overview of the business strategy of the company “Mutley Bath Accessories” and the service it provides.