Examines the advertising industry’s use of beautiful women to sell products and the way in which ads are designed to sell, not only products, but values to society.
This paper discusses the psychological effects of advertising: Subconscious and subliminal aims, methods of commercial campaigns, manipulation of daydreams, hidden yearnings, guilt complexes and irrational emotional blockages to sell products.
An appraisal of this pizza chain’s advertising strategy.
A look at the different approaches to marketing in countries across the globe.
A review of the “Milk Got, Hmmm?” advertisement for milk.
Overview of the business strategy of the company “Mutley Bath Accessories” and the service it provides.
Summarizes Starbuck’s marketing approach and the reasons for its success.
A look at how similar products are marketed in different locations around the globe.
Presentation of a managerial model for understanding the positive and negative aspects of corporate sponsorship in the sports arena.
An analysis of the effect of marketing and branding on consumer behavior.