The Pharmaceutical Industry

This paper is a research proposal to investigate the impact of Structure-Conduct-Performance (SCP) of two multi-national pharmaceutical companies, Abbott Laboratories and Baxter Corporation, in their U.S., Canadian, and Brazilian markets.

This paper delineates the objectives of the study: (1) To determine the impact of the environment in which the organization operates by using the PESTLE and SWOT (Strengths-Weaknesses-Opportunity-Threats) analysis methods;, (2) to present a brief history of the companies and to evaluate the products manufactured and sold; (3) to understand the health care market, the impact of laws and regulations and the role of national and local governments; (4) to perform a Michael Porter’s five-force analysis; and (5) to investigate the role of SCP. The author relates that this thesis will be based on a literature review and secondary data collection. The paper stresses that this study will provide useful information to policy and decision makers in the industry.

Table of Contents
Introduction
Proposed Methodology
Reflections and Potential Obstacles
Conclusion
Competition is very intense in the modern day organization. Companies are increasingly striving to differentiate their products and services in the market in order to gain higher profits and a greater market share. Portfolio management, product life cycle management, decision analysis and risk analysis are becoming some of the strategies that have to be used by managers and executives all over the world. For-profit organizations are investing a lot of money and human resources to help identify variables that can make their organizations competitive in their respective markets. Failure in managing any one variable can result in the overall failure of the organization.

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