Presents modern trends & utilization of new technologies in telemarketing & information systems.
Information systems and telemarketing have been implemented for as many as sixty-five years. Thus, while telemarketing is not new, sophisticated telemarketing is. There has been a literal explosion of interest in telemarketing spurred by the nationwide television campaigns waged by various telephone companies. As Goodman (1984) puts it, we are all ‘reinventing’ the telephone and its uses in the day-to-day affairs of the office and community (Goodman, 1984, pp. 4, ix). Voice mail, answering machines, and automated calling devices are just some of the technologies which have expanded the industry. This business serves many functions.