Procter and Gamble

The company’s background and its marketing position and strategies in the liquid detergent field.

Procter and Gamble is the world’s leading manufacturer of household goods with of its products being billion-dollar sellers. It manufactures the world’s leading detergent, Tide, which boasts a … percent market share. The company’s success is due in part to its creative and innovative advertising campaigns and its ability to incite brand-loyalty in its users. Its research scientists keep its products updated with the latest technological advances and its products meet the highest environmental standards. P’s products are available in countries across the globe and the Tide signature…

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