Pacific Lumber

An analysis of the ethical position of the logging firm, violations, environment and recommendations.

Introduction
Pacific Lumber Company has a long and close relationship with its employees built over a 100-year period. Similarly, the company has a long and close relationship with its most valuable physical assets which are the trees that it owns and harvests. Because Pacific Lumber has maintained a conservative approach toward logging, avoiding clear-cutting, for example, it is in the enviable position of controlling significant amounts of valuable logging acreage in the Pacific Northwest. Recently, however, Pacific Lumber was acquired by Maxxam company, a company which does not have the same level of commitment to the employees or the forest, and this has brought about new problems. Environmentalists, which once considered Pacific Lumber a model organization, have now begun an active campaign of fighting many of Pacific Lumber’s …

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