Ethics & Marketing Of Alcohol

This paper reviews the literature looking at techniques & effects of advertising alcoholic beverages. Examines social, medical, psychological, regulatory, consumer and lifestyle aspects.

This research will focus on the topic of ethics in marketing. An attempt will be made to provide a philosophical point of view. Following the introduction section of this paper will be a summary of relevant opposing articles and a summary of relevant articles. Where possible, these summaries will include the author’s credentials, along with quotes and critique. There will also be a section, devoted to current related developments (current news items). There will also be recommendations that will include opinions and reasons why these opinions are held. The concluding section of the research will discuss the future (legislation, public opinion).

For the purposes of focusing this research paper on ethics in marketing, one major relevant topic related to the topic of (…)

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